But just because I like display faces doesn’t mean I don’t love body text faces. The truth of the matter is that its just so difficult to create a new body text face, it requires so much experience and expertise, that not that many new ones are being designed.

When a new one comes along that’s both beautiful, unique and utilitarian I get almost giddy. This new face managed to combine some old-style shapes with a very modern feeling. The result is something at once new and familiar, and very useful. Slab serif faces like this tend to work extremely well on-screen, and this one has the added advantages of being a multiple master with control over both weight and optical sizing (so that the face looks well-balanced in both very large and small sizes), and having a true italic, which is both more attractive and, I think, more readable than an oblique (or slanted) italic.