As a designer, I believe that logos are powerful symbols that help establish an identity for your company, group, or product. As a person I also think they’re a lot of fun. It's a challenge to create a visual personality based on a company's or product's personality. It's a weird, graphic form of portraiture, and it uses a great deal of symbolism, and knowledge of the psychology of forms and colors.
 

For each finished logo I design, I design many other logos. I find it important not to stop with the first thing I design, even if I like it, because the more choice I give myself the better your final choice will be. I'm available for work no matter where in the world you are. If you're interested in having me work for you, just drop me a note. Don’t be afraid, I don’t bite, I just bark.

A headhunter in Tokyo wanted to look connected. When he wouldn’t go for a shrunken head, I plugged him in. ESP: Formal, modern, serious cool.

Download logo portfolio in Acrobat PDF format (3.7 MB)
ESP = “
EsperFonto Impression.”

Eyeglasses that are binoculars. How to show the concept? Show the glasses themselves.
See the web site. ESP: Formal, modern, friendly, cool.

One shape. Two letters. A laser line between them turning into the name. Repeated it makes nifty patterns. See below. ESP: Formal, modern, serious, cool

How do you keep business going and going? The logo says it all. ESP: Formal, modern, serious/friendly, cool

What you see is what you get. Before. And after. See the unique architectural card and letterhead, too. ESP: Formal, traditional, serious/friendly, warm

Hmm. Get the idea? ESP: Casual, traditional, friendly, warm

The logo joins and spins in many ways--connections and energy.

What’s the key to the customer’s mind? Listen to them as the logo illustrates. ESP: Casual, modern, friendly, warm

Stained glass software. Stained glass logo, complete with gems and a custom typeface. ESP: Casual, modern, friendly, warm

You--plugged into the web. Visit one of the most popular sites about learning how to make a site. ESP: Casual, modern, friendly, warm

The web’s only interactive typeface selection system needed a logo that showed how it worked. Try EsperFonto. ESP: Formal, modern, serious, warm

I’ll bet you can guess what this restaurant serves. The little thing floating at the top is a fish. Bon Appetite. ESP: Casual, traditional, friendly, warm

The logo for my online font store. Yes, it’s another plug. So sue me. Better yet, buy some fonts, you want them! ESP: Formal, modern, friendly, cool

Questions? Inspirations! “?!” The full logo with name is at the top. The ?! flower can be used separately. ESP: Casual, traditional, friendly, warm

Homeopathy comes from natural elements mixed by skilled hands--as clearly shown in this logo. ESP: Formal, modern, friendly, warm

Logo says what it is. Very clear. That’s the whole friggin point (even when the finger points). ESP: Formal, traditional, friendly, warm

This photorealistic logo even looks great in simpler form. The company is gone but people still wear the embroidered t-shirts! ESP: FMFW

Direction. Sunrise. Hollywood Glitz. Art Deco. They’re all there including a custom typeface. ESP: Formal, modern, serious, cool

Copywriters work in words but then a picture is worth... well, you get it. ESP: Casual, modern, friendly, warm

A photographer needs a signature, so I created one, along with the tagline, “Eye Sans Ego.” ESP: Casual, modern, friendly, warm

What’s more global than the sun? Tribes come together in this hopeful logo. ESP: Casual, modern, friendly, warm

H stands for “Hurricane.” Not a happy occurrence, but a powerful one, powerfully reflected here. ESP: Formal, modern, serious, cool

Connected homes. That’s a big deal these days. And again, what you see is what you get. Deceptively simple to do. ESP: Formal, modern, serious, cool

Healing hands. Note the “H” on the left hand and the “T” on the right. ESP: Casual, modern, friendly, warm

In this restaurant logo, the star moves from left to right depending on the courses. See the web site ESP: Formal, traditional, friendly, warm

A highly effective logo for a highly effective realtor. ESP: Casual, traditional, friendly, warm

Unexpected. Playful. Memorable. ESP: Casual, Modern, friendly, warm

Penguins are the Linux logo but this is a unique take on it. See it playfully animated in Flash. ESP: Formal, modern, friendly, warm

Made you look!

ESP: Casual, modern, friendly, warm

Mobile. Wireless. But then you probably figured that out. If so, the logo is doing its job! ESP: Formal, modern, serious, cool

Happy music, personified. ESP: Casual, modern traditional, friendly, warm

“Better living through chemistry” in this hopeful logo for a Russian research lab. ESP: Formal, modern, serious, cool

A path of knowledge, from the weeds of ignorance on the left, to the structure of understanding on the right. You’re in the middle--but on the right path! See the site. ESP: Formal / Casual, modern, friendly, warm

Your opinion tips the balance. ESP: Formal, modern, serious, cool

This service “fetches” leads for you. Next best thing to man’s best friend. ESP: Casual, modern, friendly, warm

The logo for this healthcare marketer is a posable (if not anatomically correct) figure. ESP: Formal, modern, serious / friendly, cool

The sing surfboard logo is used playfully throughout this line, including here, at Tikis. ESP: Casual, modern, friendly, warm

This logo is woven like the weaver’s work it represents. See her site. ESP: Casual, modern, friendly, warm

Susan Hayes’ clothing label

A dramatic ticket logo for “Show Stoppers” ESP: Casual, traditional, friendly, warm

A factory has gears, right? Here they make the letter “S” for “software.” ESP: FMSC

This logo for a type foundry creates a character with characters. ESP: CMFW

Logo for an oral surgeon whose work rebuilds faces. ESP: Formal, modern, friendly, cool

A “T” becomes a building in this logo for an architect. ESP: Formal, modern, serious, cool

A simple “type face” for a healthcare headhunter. See the animated logo on the site. ESP: Casual, modern, friendly, warm

A logo for a flooring company where “the floor’s the thing.” ESP: Casual, modern, friendly, warm

Interlocking hands and arms form this logo for a company specializing in training groups to work together. ESP: Casual, modern, friendly, warm.

A compass giving direction to a free spirit makes up logo for a wonderful nonprofit ESP: Formal, traditional / modern, friendly, warm

This logo for an elegant tea-party caterer is made from Victorian calligraphic ornaments to create a deliciously whimsical feeling. ESP: Formal, traditional, friendly, warm

Sound waves become an S and an E. You can practically hear it! ESP: Formal, modern, serious cool

ViaFone was a dot-com company that made software to help you access information--wait for it--via your phone! I named the company and designed the logo--note the touch-tone dial pad in the O--the “O-logo” was often used separately. The company lasted longer than most dot coms (surely because of the logo). See more ViaFone graphics and flash here. ESP: Formal, Modern, serious, cool

ViaTech’s goal is to bring out the best in people--hence an icon that looks like its wearing a gold medal! ESP: Formal, modern, friendly, warm

Electronic books. E-books. ESP: Formal, modern, serious / friendly, cool

I designed this logo for an ISP in France before the ubiquitous swoosh/orbit was in nearly every logo made. The “A” is kind of Eiffel-towery, no? ESP: Formal, Modern, serious, cool

Bread. Waves. Says it all. ESP: Formal, modern, friendly, warm

A lawyer named Winton wanted a logo that showed his positive approach. ESP: Casual, modern, friendly, warm

The Word. Designed as an illustration for an article about spiritual writing (i.e., new age,, the gospel, word of God/ Goddess. ESP: Formal, traditional, serious, warm

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