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Binoculite

Binoculite web siteBinoculites are unique “hands-free” binocular glasses from Germany.

They’re great for watching sports, theater, wildlife, even TV.

The glasses consist of two concentric lenses, but they can be hard to visualize. So I designed a logo and site that reflect those lenses as circles within circles.

The glasses are lightweight and really useful, but quite difficult to photograph. The key was to cut them out of their backgrounds so you could really see the lenses, and I did this both with the large center image, and the smaller images of people wearing them.

The site includes simple e-commerce, so you can buy the Binoculites online (the only way to get them in the United States). See the site--and try the glasses!

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