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I designed a full suite of graphics for Ken’s B4&After Renovation Design company. Because many remodels are done by contractors without well-conceived architectural plans, the design is inspired by a blueprint, to quickly communicate the fact that he’s an architectural designer.

Following the blueprint theme, we took a somewhat radical approach for the letterhead and created it wide (landscape) rather than the traditional tall (portrait), because blueprints are wide, rather than tall. So even common correspondence further’s the company’s message of architectural design.

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