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This company specializes in personnel recruitment, so I designed a logo that turned the initial "T" of "Theyer," into a face. At once simple, yet memorable, and even amusing, the logo set the tone for the rest of the pieces, including the web site where the logo becomes animated. Typeface: Bitstream Bank Gothic.
The letterhead used was simpler than this, because the client wanted something less whimsical, but this is the design I preferred:
Since I suffer from allergies myself, I knew that the bottom line for this design had to be one thing: relief, so that became the core of the design. Symptoms on the left, moving to relief on the right. The letterhead uses the same motif. Typeface: Adobe Cronos Multiple Master.
Educare needed to make it very clear what they did, so I took the definition and mission statement and made it an integral part of the logo so there could be no confusion. Typefaces: Bitstream New Baskerville. "e" is set in ITC Bronx. Address on bottom of letterhead is Bitstream Humanist 521 (Gill Sans) Condensed.
See next set of card designs
Copyright © 1998 Daniel Will-Harris, www.will-harris.com